I chose "Medeina" as my blog name because she is the Lithuanian goddess of trees, the forest and animals. Appropriate because my mum's side of the family is Lithuanian and I love animals. Also Ian and I, along with some good friends, do a bit of coppicing for firewood in a bit of woodland someone has kindly given us access to.
Like every other average person in this country, I go to the supermarket, I buy toiletries, cosmetics, cleaning products, I eat dairy and meat - opting for free-range and organic, (thanks to the work of various celebrity chefs highlighting animal welfare issues). I felt smug.
One day at work, while talking to the girls, my colleague Cara, mentioned something about Proctor and Gamble testing on animals. From that point, I lifted my head out of the sand, did a bit of research and watched this youtube video:
http://www.youtube.com/watch?v=BbM1h0YsafQ (This video is upsetting and I sobbed).
I decided to boycott all P&G products as well as Unilever. That was the start of my campaign and a lot of soul-searching.
This blog is intended to give you an insight into how I, an everyday, average person am feeling about animal welfare issues, how others react to my campaign, what large companies and organisations I've approached and their answers and even my own doubts and weaknesses in my battle to stop animal suffering. I'll try to keep it interesting and hopefully it may influence the choices you make too.
Further research disclosed that P&G and Unilever own a multitude of other brands and it was easier to find cruelty free products via this link:
http://www.gocrueltyfree.org/shopper
It's a start.
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